Turnaround

Protecting profits, protecting cash flow, protecting stakeholder value.

Businesses sometimes under-perform.  Whether this is due to having fallen into losses or to breaching (or being close to breaching) covenants, it is at this point that Brooklands' objective, independent business appraisal adds real value - identifying the causes of under-performance and producing action plans to achieve needed improvements.

Brooklands Investor Support has extensive experience in the challenging area of corporate turnaround –  protecting the business and restoring shareholder value.

We work with leading organisations in a variety of scenarios and we are acutely aware that on occasion, during challenging times, businesses are in need of support of a different nature – when financial performance indicates impending failure unless short term corrective action is taken.

The profile of our multi-disciplinary consultant resource is based upon knowledge, experience, decisiveness and maturity – the very qualities required to turn around an under-performing business.  We frequently bridge the gap between consulting and interim ,enabling us to be more effective in the execution of a turnaround situation.

Key to a successful outcome is the ability to recognise the causes behind the symptoms, quickly analyse the situation, make timely, often difficult decisions, develop the relevant plans and support management through the implementation phase – a phase that generally involves considerable challenge and change for the business.

Brooklands, working together with your people, concentrates on implementing stepwise enhancements both to profit and cash flow through performance improvements by:

• Focusing on what creates value, eliminating all other activities and costs
• Catalysing managers’ thought processes, challenging their thinking
• Ensuring that ideas and best practice cross over areas.

Brooklands brings additional energy and pace – accelerating implementation.

Key levers for performance improvements include:

• Operational, e.g.: Lean operations, continuous improvement, footprint
• Products and services, analysing profitability and making pragmatic changes
• Supply chain
• Procurement
• Overheads
• Working capital
• Strategic e.g. organisation alignment and people strategy

To underpin success and ensure sustainability we work on holistic solutions, addressing and integrating systems, structure and culture.

The key elements in any turnaround include:

1. Situation analysis, diagnosis and action planning

2. Stabilising phase - speedy prioritisation and resourcing of short-term actions e.g. stop the bleeding

3. Change implementation phase

• Creation and mentoring of recovery management team
• Financials, management information and control of cash flow
• Strategy development
• Business action plans
• Business and critical processes
• Communication with stakeholders
• Customer facing activity
• Supply initiatives
• Organisation and people issues

4. Growth phase

Each of the above will be supported by a wide range of sub-strategies designed to address the issues in question.  For recovery plan implementation the key elements are decisiveness and speed.

Brooklands:

• Implements practical solutions, bridging the gap between consultancy and interim
• Brings experience and maturity
• Is results driven
• Applies proven structured approaches.