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Anton Shilov, of Xbit Laboritories, claimed that Apple are now concentrating on training staff about iPhone OS, Open ES, HTML5 and other similar technologies leaving iMac innovation behind.

Is this a result of the market becoming more interested in hand-held gadgets and Apple targeting a more lucrative product sector?

“Macs seem to become less innovative and Apple is slowly transforming itself into a yet another PC brand,” Shilov said.

“At the moment Apple Macintosh computers lack Blu-ray disc support, business-class capabilities, Direct 3D-based video games, USB 3.0 and many other features, which personal computers powered by Microsoft Windows operating systems do support.”

Questioning the innovation strategy Shilov seems to claim that many businesses and individuals are still banking on Microsoft operating systems because they are often easier to use, have greater compatibility with a wider range of programs and are now leading the way when it comes to technological development.

Shilov believes that Apple needs to step up the research and development process if the company wants to maintain its reputation as a cutting edge innovator.