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Five Social Media Marketing Mistakes

Advertising guru Mike Proulx has said that while that social media marketing has become the norm for almost all companies many businesses are going about it in the wrong way.

Many social media best practices have emerged but some brands still struggle to engage with their consumers on the right level.

Here are five common mistakes which many companies make when it comes to social media marketing:

One – Not Monitoring: Constantly scrutinizing how people criticise and complement your company online is a must – regularly listening to your detractors can give you free feedback on new products and help you to protect and enhance established ones.

Two – Delegating To Office Juniors Or Interns: While the youngsters at your firm are probably more savvy with how to use social networking sites they don’t have as much experience as you in business. Work closely with the people who run your online marketing to ensure that they don’t detract from your company’s brand message.

Three – Fussyness Above Speed: Content can spreads at the speed of light in the digital world and because of this social media mistakes are not only necessary but expected.

Taking too much time to craft an overly-corporate online advertising campaign can damage your firms social media reputation. These types of campaign are also too slow, too infrequent, too short lived and will have little impact.

Four – Faking Your Online Popularity: Some companies make employees pose as online customers to try to energize their online brand. This is known as astroturfing and will not help you elevate your business’s online status. You need to work hard to develop a real online fan base.

Five – Switching Off: Your social media marketing should not have an end as it is a key element for nurturing relationships with your online customers. While different campaigns will come and go you should always be active with maintaining your firms online existence.

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