Five Social Media Marketing Mistakes

Advertising guru Mike Proulx has said that while that social media marketing has become the norm for almost all companies many businesses are going about it in the wrong way.     21st June 2010

Ditch and re-launch products for marketing success

Many well establishing companies are banking on the ditch and re-launch marketing strategy to re-ignite the public’s interest in their products.    9th June 2010

Panasonic opens 3D Innovation Centre

Panasonic Corporation has announced that it has set up a 3D innovation centre in Japan.                    8th June 2010

Singapore gives tax breaks to innovators

The Singapore government has begun giving tax breaks to businesses that use design innovation approaches.   7th June 2010

Energy efficiency is a core business strategy

A new study has revealed that eco-friendly business strategies can pay dividends for companies.     3rd June 2010

Dan Pink - 'Drive: the suprising truth about what motivates us'

Dan Pink the author of Drive: the suprising truth about what motivates us. A short and entertaining video of his recent talk at the RSA examining motivation, challenging many of today's common practices    2nd June 2010

Corporate culture essential for innovation

Cheryl Perkins, chief innovation officer at global health company Kimberly-Clark, said that a corporate culture should be central to your business activities and management approaches while also being a focus that all of your company’s employees are familiar with.     1st June 2010

MasterCard focuses on mobile payment innovation

The international credit card company has announced that it will be releasing Open Application Programming Interfaces (OAPIs) to software developers around the world to encourage the creation of new types of e-commerce applications related to making payments while on the move.                     26th May 2010

How should big companies target niche markets?

American professor Dr Eric K Clemons has claimed that blue chip companies need to follow some simple steps if they want successfully promote their products to niche markets.               26th May 2010

Strive for enduring customer relationships

Chris Costanzo has said that taking steps to ensure deeper customer satisfaction can benefit your business.    24th May 2010

Three tenets of innovation

Beautiful business models, forward design thinking and wide ranging investments are key to successful innovation.     23rd May 2010

Innovation can re-energise a company

George W. Buckley has claimed that a no-nonsense approached to innovation has re-energised and strengthened his company.    22nd May 2010

Limited resources can focus business thinking

Customer relationship management guru Chris Dobson has claimed that having constraints on resources can be a good thing for some businesses.      21st May 2010

Etihad appoint new business strategy leader

United Arab Emirates airline Etihad is hoping that the appointment of a new head of business strategy development in its IT department will take the company to the next level.                             19th May 2010

Savvy marketing is key to success

Creating a clear and confident marketing strategy can revolutionise your business’s fortunes.    17th May 2010

Innovate your business’s email marketing

It is easy and cheap to acquire and use email service provider solutions and begin making your own email marketing campaigns, however, they may not always be as effective as you would like.    14th May 2010

Implementing a social networking business strategy

Using social networking sites to market your business can be tricky.   10th May 2010

Help innovation ideas flow

There are number of hurdles that can get in the way of innovation’s noble quest.  9th May 2010

SEO and internet marking are the way of the future

Internet marketing and Search engine optimization techniques are fast becoming the most popular forms of advertising for modern businesses.  7th May 2010

Social networking = great marketing

Social networking is the fast becoming the marketing method of choice for many businesses.       6th May 2010

Toyota establishes new innovation strategy

Toyota has created a new innovation strategy which aims to send customer feedback directly into the design process.    5th May 2010

Five ways to build a culture for Innovation

A biotech entrepreneur has recommended five techniques to create a culture of innovation.           4th May 2010

Apple focuses innovation on Smartphone

Anton Shilov, of Xbit Laboritories, claimed that Apple are now concentrating on training staff about iPhone OS, Open ES, HTML5 and other similar technologies leaving iMac innovation behind.   4th May 2010

Pilot ideas to innovate

A business writer has claimed that good innovators should act like venture capitalists.                   1st May 2010

Praise innovative behaviours

According to innovator Paul Sloan business leaders should encourage employees that act in more adventurous, entrepreneurial and innovative ways.  30th April 2010

How to get suppliers to help you innovate

Through their article ‘Increasing Supplier-Driven Innovation’ Chun Zhang and John W Henke Jr have suggested three ways you can engage suppliers to improve you company’s innovation.  30th April 2010

Corporate thinking burns out performance

Through their book ‘Rework’ Jason Fried and David Heinemeier Hansson have claimed that excess planning can create future problems rather than solving current ones  28th April 2010

Moneteary rewards harm performance

American author Daniel Pink has used behavioural science to claim that monetary rewards dull employees thinking and block creativity.  27th April 2010

Lean start-ups teach big companies

A business expert has claimed that lean start-up techniques can teach big companies how to cut costs.  26th April 2010

Lean Accounting System needed to understand benefits

Businesses need a Lean Accounting System to fully understand the benefits of Lean thinking.  25th April 2010

App My Ride - Volkswagen innovates through competition

Volkswagen has decided to run a competition to help innovate and develop its in-car infotainment systems.  24th April 2010

Imitation can benefit innovation

An expert has suggested that imitating from successful competitors can improve your company’s innovation.  23rd April 2010

The secret behind innovative advertising

Most businesses believe that you need a good idea to create great advertising – wrong  22nd April 2010

Creative meetings improve customer-company relationships

A business academic has said that organising creative meetings with your top customers can benefit your company and strengthen your working relationships. 21st April 2010

Seven questions test innovation

An innovation consultant has come up with seven questions which he says will test your innovative idea. 21st April 2010

Green practices help Lean thinking

A Candian firm has claimed that lean practices can make help your business more eco-friendly. 20th April 2010

European cash funds Scottish life science innovation

More than £9million has been invested in Scottish innovation and research. 19th April 2010

Apple, Google competition good for innovation

Business leaders have suggested that competition and co-operation between Apple and Google is good for innovation. 6th April 2010

Eight steps towards successful innovation

Wendy Moore a human resources leader and innovation expert has said that businesses need to follow eight steps if they wish to become successful. 6th April 2010

Government invests £5m in wave energy innovation.

The UK government has invested £5million in the innovation and continued development of marine energy. 30th March 2010

The four forces of innovation

A business writer has suggested that companies need to understand the four forces of innovation if they want revolutionize their production. 30th March 2010

Lean not mindless cost cutting.

Business experts have suggested that one of the biggest mistakes that company innovators can make is to see lean thinking as a tool to mindlessly cut costs. 29th March 2010

Innovation & social responsibility are keys to sucess.

An expert in lean consulting has suggested that solely focusing on profit margins and money is bad for business. 28th March 2010

Mandelson launches £64m investment for local innovation

The government has announced that it will be making a £64.4million investment in regional development, innovation and regeneration. 25th March 2010

Innovation inspires UK productivity

A report has revealed that innovation has had a huge impact on UK labour productivity growth. 24th March 2010

Innovation fund to go on digital Britain

Gordon Brown has announced that £200million of innovation funding will be invested in science, advanced manufacturing and digital business industries. 23rd March 2010

Innovate business ideas with Twitter

An expert has claimed that Twitter is an excellent tool for developing new business ideas.      16th Feb 2010

Microsoft phone innovation praised

Microsoft's new innovative mobile phone has received praise from suprised analysts.                16th Feb 2010

Bosses get advice from online government tool

The Department for Business, Innovation and Skills has created a new online tool which gives bosses employment law advice. 16th Feb 2010

Solar innovation research agreed with India

The UK’s innovation minister has announced that he has agreed to establish two multi-million pound solar research programs with India. 16th Feb 2010

Samsung rush to counter iPad

A South Korean electronics manufacturer has announced that is trying to develop its own media tablet to rival Apple's iPad. 15th Feb 2010

Lean expert says "develop your employees"

An expert in Lean thinking is encouraging bosses to develop their employees’ skills as it will benefit their businesses. 15th Feb 2010

Group calls for alternative SME financing

An organization has urged the government to establish new alternative financing opportunities for struggling small businesses.  14th Feb 2010

Innovation Minister to build India ties

The British minister for Business, Innovation and Skills will visit India to strengthen the UK’s lucrative relationship with the South Asian country.  13th Feb 2010

iPad to revolutionize Apple spin-off SMEs

Experts believe that the iPad is set to create a capital boom for industries that profit from Apple’s products. 11th Feb 2010

EIB invests £1.5b in UK SMEs

The European Investment Bank has given almost £1.5billion’s worth of funding for small British businesses. 11th Feb 2010

£1bn support set aside for Olympian SMEs

Lloyds Banking Group has allocated £1billion’s worth of loans to help small and medium-sized companies finance schemes linked to the 2012 Olympics.  10th Feb 2010

Business innovation takes time

Innovation experts suggest that business leaders need to their companies time to bring about change. 9th Feb 2010

Battle for social networking market

Internet giants are still scrapping to become the dominant force in the social network business.    9th Feb 2010

Supplier innovation based on strong bonds

Experts have said that suppliers are more likely to work with innovative technologies and ideas if they have a strong relationship with their customers.   8th Feb 2010

Break the rules to innovate your company

A leading speaker on innovation has said that businesses need to break their own rules to improve their performance. 6th Feb 2010

E-readers won't save newspapers

A newspaper expert has claimed that new technology like the Kindle and the iPad won't regenerate lost revenues for the print media industry. 5th Feb 2010

UK largest mall owner to restructure

The company which owns the largest number of shopping centres in the UK is to restructure its £2.8b business. 4th Feb 2010

Freight industry indicators show growth

Freight business indicators have revealed that the industry is improving across a number of sectors. 3rd Feb 2010

Small firms demand building work VAT cut

A group that represents small businesses wants the VAT on building work to be reduced to 5% to kick-start the industry. 3rd Feb 2010

Institute launches Lean management DVD

MIT has released a DVD which shows businesses the latest research by one of the brains behind lean management. 2nd Feb 2010