"The Brooklands CG team arrived at Seawheel at what was a most difficult trading period, with many issues outstanding from previous management and ownership. The ability of the team to quickly identify problem areas and then set about putting them right made a significant difference to the business - and, whilst there are still problems to be tackled, we are now reaping the benefits of initiatives that were put in place. Brooklands CG strength comes from its team's ability to identify problems and bring in specialists with the knowledge to hit the ground running and come up with solutions to the main problem areas of a business"
Alan Jones
Managing Director
Seawheel Limited
Turnaround
Brooklands CG has extensive experience in the challenging area of corporate turnaround – supporting underperforming businesses in the creation and implementation of sustainable recovery plans – to protect the business and restore shareholder value.

We work with first class organisations in a variety of strategic scenarios and we are acutely aware that on occasion businesses are in need of support of a different nature during challenging times – when financial performance indicates impending failure unless short term corrective action is taken.

The profile of our multi disciplinary consultant resource is based upon knowledge, experience, decisiveness and maturity – the very qualities required to turn around an under-performing business. We frequently bridge the gap between consulting and interim to enable us to be more effective in the execution of a turnaround situation.

Key to a successful outcome is the ability to recognise the causes behind the symptoms, quickly analyse the situation, make timely, often difficult decisions, develop the relevant plans and support management through the implementation phase – a phase that generally involves considerable challenge and change for the business.

The key elements in any turnaround include:

1. Situation analysis, diagnosis and action planning

2. Stabilising phase - speedy prioritisation and resourcing of short-term actions e.g. stop the bleeding

3. Change implementation phase

  • Creation and mentoring of recovery management team
  • Financial and control of cash flow
  • Strategy development
  • Business action plans
  • Business and critical processes
  • Communication to stakeholders
  • Customer facing activity
  • Supply initiatives
  • Organisation and people issues

4. Growth phase

Each of the above will be supported by a wide range of sub strategies designed to address the issues in question. In terms of recovery plan implementation the key elements are decisiveness and speed.
Brooklands Consulting Group is a member of The British Private Equity and Venture Capital Association.
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